How to Have a Green Friendly Trade Show

Trade shows or exhibitions are mainly done to promote a business, product or a brand. To do this effectively, exhibitors opt for different ways to make the trade show stand look more attractive. But while thinking about your business, you cannot take the nature or environment for granted. An environment friendly trade show will always enhance your company's brand image and eventually the sales. So, what steps should you take to make a green friendly trade show? Following are some tips which can help you to solve this problem.

Use Earth Friendly Materials
If you want to make a green friendly trade show then you should always use certain materials which will not hamper the environment. You can use bamboo because it is a renewable and agroforestry product and at the same time it is the fastest growing plant on the planet. It is a good replacement for wood and metal as it has a rapid cycle of maturity of 3 to 4 years and it also provides a component which is a balance of oxygen and carbon dioxide in the atmosphere.

Consider the Longevity
Before selecting a trade show stand, you should first determine the longevity of the show. If you are planning for a long-term show then you should pick such materials that don't degrade easily or weather away quickly. If you choose a stand which doesn't have longevity then you might need to face many difficulties. Again, at the same time, if you are planning a trade show for a short period of time then you should use those materials which can be easily recycled or reused.

Prefer Recycled Materials
While making trade show stands always try to use recycled materials. To make sure that it sustains for a long time, try to use recycled materials or rapidly renewable and reclaimed material as much as possible. The entire process of recycling aluminium does not take much time as it does to create a from aluminium ore. This is because after you are done with your exhibition, it can again be used for a different purpose.

Print Green
While using banners or signs you can use water-based inks to print on cotton fabric or may be any biodegradable plastic, so that it does not harm the environment or the nature. You can use water-based adhesives, biodegradable laminates, and recycled papers for making brochures and other promotional materials.

Prefer Using Eco-friendly Accessories for Flooring and Racks
A trade show stand is not the only thing that is required for trade shows. Certain other things are also included in this like racks, flooring and much more. For these cases also you can opt for bamboo flooring and literature racks to make the show an eco-friendly one. You can even use rubber flooring as these recycled tires make a comfortable and lively flooring option. It is advisable to use low or no VOC (volatile organic compound) finishes to reduce exposure to the harmful chemicals.

Hire Eco-friendly Suppliers
While hiring a supplier for the trade show accessories make sure that they offer green friendly options like recycling in place and waste reduction programs.


All these above-mentioned steps can be followed to have a green friendly trade show.

Some Tips and Guidelines for making your Trade Show Stand more Effective and Unique

• Choose your theme according to your company Logo or related to your product.
• Use bright and different colors from others so that you can captivate people who walk past your stand.
• Always use funky chairs, tables and other accessories.
• Always keep your exhibition stands well lit and it should stand out from the rest of trade show stands.
• Design your company or product related slogans catchy and around your customers.
• Create flyers to display client testimonials on the exhibition stands and keep them handy so that viewers can see it.
• Display real product on your trade show stands so that attendees can touch and feel the product
• Get your team to wear a uniform.
• Run hourly competition and get them announced, or you can start some type of contest and arrange for gifts....make it fun
• Follow up with the people you get to meet in exhibition shows through Newsletter, Emails etc.

Please call on +44 (0) 1483 563646 and one of our representatives will explain how we can increase the impact you will have at your next show.

What will you display in your trade show booths?

If you are new to trade shows and you are confused about what products to display and what gifts you should be giving to your visiting customers, here are few tips which can help you out.

The basic mantra is keeping your exhibition booth simple, like having some brochures. Keep some product available for people who want to purchase on the spot or you can keep some product samples handy so that if someone is interested in your products you can give them samples to try. Or you can show them demos and presentations of the products. Don’t forget to keep a list of interested people with their name, company name, phone number and email. This will help you to turn your visitors into your potential customers.

Now what would you give away to people who visit your booth at a trade show, here comes the branding, the branding of your company.

Here are some ideas which you can use:

• Keychain with logo and name of your company written on it
• A calendar with the company logo, website address, phone number, and E-mail address
• A mouse pad with the company logo, website address, phone number, and E-mail address
• Pens or Caps or T-shirts, Yardsticks with the company logo, website address, phone number, and E-mail address
• Print badges with your campaign and company message
• A little foam rubber ball with the company logo which can squeeze to relieve tension
• Letter openers with company logo

Upcoming Exhibitions & Trade Shows in UK 2009

Energy Solutions Expo 2009
Date: Oct 7-8 2009
Address: Olympia, London, London W14 8UX
United Business Media International
Tel: 020 7921 8067

Management in Practice
Date: 6 October 2009
Address: NEC Birmingham Birmingham , B40 1NT
Tel: 020 7214 0508
Fax: 020 7214 0501

MECHANEX 2009 Tools & Diagnostics Trade Show
Date: 6 - 7 October 2009
Address: SECC Glasgow Glasgow , G3 8YW
Tel: 01923 237799

Total Workplace Management 2009
Date: 7 - 8 October 2009
Address: Olympia,
London Hammersmith Road Kensington
London W14 8UX
Tel: 020 7921 8067

Skills Yorkshire and the Humber
Date: 7 - 8 October 2009
Address: Sheffield Arena Broughton Lane
Sheffield S9 2DF
Tel: 01278 454545

IP' Expo
Date: 7 - 8 October 2009
Address: Earls Court, London
Warwick Road London
SW5 9TA
Tel: 0208 247 4000
Fax: 0208 247 4001
No. of exhibitors: 160
No. of attendees: 8000


Clothes Show Live 2009
Date: 4 - 9 December 2009
Address: NEC Birmingham Birmingham , B40 1NT
Tel: 020 8267 8300
Fax: 020 8267 8350


Beauty UK - Beauty Trade Exhibition
Date: 12 - 13 October 2009
Address: ManchesterCentral, Manchester
Manchester Central Convention Centre
Petersfield , MANCHESTER, M2 3GX
Tel: 020 7610 3001
Fax: 020 7610 3566


E-COMMERCE EXPO - Online Transactions Exhibition
Date: 20 - 21 October 2009
Address: Earls Court, London Warwick Road London , SW5 9TA
Tel: 01932 566415
Fax: 01932 566415
No. of exhibitors: 130
Exhibitors floor size: 1500m2
No. of attendees: 3500

North East Catering & Fast Food Fair
Date: 21 - 22 October 2009
Address: Rainton Meadows Arena
Mercantile Road
Houghton Le Spring, Tyne & Wear
DH4 5PH
Tel: 07811 125816

Modular Stands to attract visitors at trade shows

The way to attract visitors to your trade show booth requires proper display of your company’s brand and messages. Message of the company, its logo and the images of the products must be reflected very clearly on the trade show banner stands. Once the visitor is attracted towards the exhibition booth then it depends on the exhibitor to convert the viewer in prospective lead and then into potential customer.

Modular stands with bright lights acts as perfect element to attract the attention of the viewers. So now a days modular stands have become so popular with exhibitors.

These stands have different facilities for shelving, along with features such as video screens and product hooks. All these features can be customized according to the wish of the company. These modular stands can also be divided into different types such as:

• Computer plinths and portable displays
• Table top displays
• Pole displays and panels
• Notice boards
• Portable office screens

For further information please contact Rock Solid Promotions.

Tips to beautify your exhibition stands

Exhibition shows are the very easy way to promote your business and to showcase your new products to the users and also it provides you the platform to gain knowledge about various products launched by competitor companies.

To attract attention of visitors, so they come to your exhibition stands, you need to decorate your exhibition space beautifully. You can add your company’s Logo, messages on the trade show walls in your exhibition space. You can accessories the inner exhibition floor with carpets matching to the color of your company’s website.

To create a different look and feel on your exhibition stands you can print logo of your company with full color, print images with a variety of shape, size and style. Or you can choose from different exhibition stands which Rock Solid Promotions offers, such as Modular stands, Pop-up display stands, Banner stands, Literature Stands etc.

Incase if you are new to the exhibition shows Rock Solid Promotions will help you in organizing your trade shows.