In these days of cutbacks and quantitative easing its even more important to ensure that the money you put aside as your exhibition budget is well spent.
Spend too little and the impact you get will be diminished, you will hardly be notices let alone be taken seriously and you will look like everyone else – probably with a Pop UP display of some kind.
Buying a big stand (modular or custom built) is a brave move and one career decision that should not be taken lightly. You can spend anything from £7,000 to £50,000 on an exhibition stand. There are several things to keep in mind when considering a purchase.
1) Is the company your are buying from actually the people who are making the stand? Many companies act as brokers in this industry and can be working out of a bedroom somewhere with a great looking website and plenty of pretty pictures but if they are a middle man then you will be paying more than you need to. Just Google Map them and that should tell you!
2) Is the stand you are buying inclusive of graphics (the pictures that go on to the stand) or is that something you have to supply in order for them to print them and place them on the stand.
3) Does the stand price include installation? It’s not much good buying a stand if you don’t have someone to put it up at your exhibition for you.
4) Will the graphics on the stand be kept after the show and stored by the contractor with the rest of the stand or will you need to get them reprinted?
5) What are the costs for storage and for getting the stand put up at another venue?
6) Is the stand even going to fit the next space you buy at a show – probably not!
7) Will the stand price include furniture of any description or will you need to hire these?
8) Does the stand price include electricity supply to the stand or just lights on the stand?
So why is renting a stand better?
1) When you rent a stand it is normally a great deal cheaper than buying one
2) You can expect to pay 25% of the price of a new stand in many cases.
3) You may therefore be able to visit more shows and reach more people.
4) You are dealing directly with the company that hires them out – so no middle men.
5) The cost is for the duration of the show so you know what you are paying for.
6) The cost includes installation
7) The cost includes the printing of the graphics from your supplied artwork in most cases
8) The cost includes storage of your graphics or you can take the graphics away with you.
9) The cost includes removal after the show
10) The stand is designed to fit the exact dimensions of your exhibition space.
11) You can hire another stand to fit the new dimensions of any future exhibition space.
12) The money is usually taken from the budget for the exhibition rather than from capital expenditure.
Yes, some exhibition hire stands are better than others and some are rather basic but if you surf the net you will find pictures of what you are looking for. The secret is to look for a stand design that is 95% graphics meaning that only 5% is the structure (the hired bit) which may be a little ‘tired’. Any more than 5% and people will notice the tired structure rather than the impactful, striking, eye- catching and brand new graphics. A good example of a hire stand is the Rock Solid stand from Rock Solid Promotions with its 3m high seamless graphics. It comes as a package complete with lights, furniture, floorcovering, reception desk, literature racks, bar stools, bar tables, a raised floor under which all the cables are run, a 32” plasma screen, installation at any venue in the UK, removal and storage of graphics and an event planner to do all the stand related paperwork and form filling for a flat fee of £230 per square metre plus vat – capped at £5,500 plus vat for larger stands.
Sunday, May 22, 2011
Wednesday, February 23, 2011
Benefits of Hiring as opposed to buying an exhibition stand
The choice of exhibition stands in the market today is nothing short of bewildering. All you need to do is type in “Exhibition Stands” into Google and you will be bombarded by thousands of companies offering dozens of different types of displays from Pop Up stands to All Singing – All Dancing exhibition stands for those with unlimited budgets.
Unfortunately, unlimited budgets are few and far between nowadays so the choice is down to smaller, self assembly stands that are placed within the shell scheme walls offered by the organiser.
These are all very similar in style so the only variant is the price. Quite often these self assembly pop up stands are not offered by exhibition stand building companies at all but Printers who buy the structures for less than £70 from the manufacturer (usually from China) and who will then print the graphics for it and sell it as one item – with lights and a carry case that doubles up as a counter for around £750 plus vat.
If you want to have more of an impact at a show then you may wish to invest in a modular stand system. These systems are sometimes variations on the old ‘panel and pole’ systems of times gone by but with up to date aluminium extrusions forming the structure at 1m intervals and a height of 2.5m being the norm – so the same height as the shell scheme they are in front of – or replacing.
Modular systems can sometimes be expensive to buy, limiting in the way they can be reused for the different sized stand spaces you will be allocated by the organiser of the show you will be attending and then there are the storage costs and the cost to change the graphics when you want to say something different.
The graphics are usually split up by the uprights within the structure that hold the whole thing together. Another possible drawback would be the space that it takes up the stand itself which also can cost a lot of money.
The company may charge you for storage and will certainly charge you for putting the stand up for you again the next time round.
For those companies with large budgets, the larger stand building firms can be employed to design a stand that will wow the audience and create a big impact at the show or exhibition. The days of the ‘bespoke’ stand are numbered however, as most people are looking for more cost effective methods of creating a big impact at their show or exhibition. These types of stands usually create a great deal of waste after the show which is becoming more and more unacceptable.
This is where the exhibition hire stand comes in. It used to be that the only type of exhibition stand hire that was available was for ‘very’ second hand panel and pole systems and pop ups structures with new graphics (that would never fit the older, used structure behind it however nowadays the range of exhibition stand hire products on the market is very impressive.
Companies who offer traditional pop ups or purpose built stands will be reluctant to offer decent hire stands as they will much more profit on their core business products however a quick keyword search through Google, Applegate or Find the Needle will reveal some that specialise ONLY in exhibition stand hire – go nowhere else!
Hiring an exhibition will save you roughly 75% compared to buying an exhibition stand.
Usually the most expensive items are the graphics and the installation charges.
Exhibition stand hire from specialist companies will remove the opportunity for the salesperson to talk you into buying a stand that they will make more money out of.
Hiring an exhibition stand from a company that only offers stand hire will mean that you can change the shape of the stand to fit the space you have available at that particular show. You won’t be limited to buying the same space next time if budgets mean that you need a slightly smaller space at your next show.
The exhibition stand hire company will store the graphics or return them to you for future use and should deduct the cost of them from your next booking should you choose the same stand.
Another great benefit of a hire stand is that they actually look as good as new in most cases as 95% of the stand contains either your brand new graphics that they will print for you as part of the cost or the brand new floor covering that they will supply.
Many exhibition stand hire companies will store the stand for you for free as the structure belongs to them. They will normally store your graphics for free too as they know this will make it even more appealing for you to choose them next time.
The reduction in cost and the increase in flexibility will mean you will be able to visit more shows.
As with the larger stand building companies, exhibition stand hire companies should offer an all inclusive service including installation, all the exhibitor manual paperwork.
Any exhibition stand hire company worth their salt will offer a stand hire package that includes furniture, lights, carpet, reception desk, literature racks and even plasma screens.
Should you wish to know more about exhibition stand hire then click on www.ukexhibitionstands.co.uk
Unfortunately, unlimited budgets are few and far between nowadays so the choice is down to smaller, self assembly stands that are placed within the shell scheme walls offered by the organiser.
These are all very similar in style so the only variant is the price. Quite often these self assembly pop up stands are not offered by exhibition stand building companies at all but Printers who buy the structures for less than £70 from the manufacturer (usually from China) and who will then print the graphics for it and sell it as one item – with lights and a carry case that doubles up as a counter for around £750 plus vat.
If you want to have more of an impact at a show then you may wish to invest in a modular stand system. These systems are sometimes variations on the old ‘panel and pole’ systems of times gone by but with up to date aluminium extrusions forming the structure at 1m intervals and a height of 2.5m being the norm – so the same height as the shell scheme they are in front of – or replacing.
Modular systems can sometimes be expensive to buy, limiting in the way they can be reused for the different sized stand spaces you will be allocated by the organiser of the show you will be attending and then there are the storage costs and the cost to change the graphics when you want to say something different.
The graphics are usually split up by the uprights within the structure that hold the whole thing together. Another possible drawback would be the space that it takes up the stand itself which also can cost a lot of money.
The company may charge you for storage and will certainly charge you for putting the stand up for you again the next time round.
For those companies with large budgets, the larger stand building firms can be employed to design a stand that will wow the audience and create a big impact at the show or exhibition. The days of the ‘bespoke’ stand are numbered however, as most people are looking for more cost effective methods of creating a big impact at their show or exhibition. These types of stands usually create a great deal of waste after the show which is becoming more and more unacceptable.
This is where the exhibition hire stand comes in. It used to be that the only type of exhibition stand hire that was available was for ‘very’ second hand panel and pole systems and pop ups structures with new graphics (that would never fit the older, used structure behind it however nowadays the range of exhibition stand hire products on the market is very impressive.
Companies who offer traditional pop ups or purpose built stands will be reluctant to offer decent hire stands as they will much more profit on their core business products however a quick keyword search through Google, Applegate or Find the Needle will reveal some that specialise ONLY in exhibition stand hire – go nowhere else!
Hiring an exhibition will save you roughly 75% compared to buying an exhibition stand.
Usually the most expensive items are the graphics and the installation charges.
Exhibition stand hire from specialist companies will remove the opportunity for the salesperson to talk you into buying a stand that they will make more money out of.
Hiring an exhibition stand from a company that only offers stand hire will mean that you can change the shape of the stand to fit the space you have available at that particular show. You won’t be limited to buying the same space next time if budgets mean that you need a slightly smaller space at your next show.
The exhibition stand hire company will store the graphics or return them to you for future use and should deduct the cost of them from your next booking should you choose the same stand.
Another great benefit of a hire stand is that they actually look as good as new in most cases as 95% of the stand contains either your brand new graphics that they will print for you as part of the cost or the brand new floor covering that they will supply.
Many exhibition stand hire companies will store the stand for you for free as the structure belongs to them. They will normally store your graphics for free too as they know this will make it even more appealing for you to choose them next time.
The reduction in cost and the increase in flexibility will mean you will be able to visit more shows.
As with the larger stand building companies, exhibition stand hire companies should offer an all inclusive service including installation, all the exhibitor manual paperwork.
Any exhibition stand hire company worth their salt will offer a stand hire package that includes furniture, lights, carpet, reception desk, literature racks and even plasma screens.
Should you wish to know more about exhibition stand hire then click on www.ukexhibitionstands.co.uk
Sunday, February 20, 2011
Rock Solid promotions breaks new record for number of shows in any given month
Rock Solid promotions, the creator and exhibition stand builder for the Rock Solid hire stand has broken its own previous record of 7 Rock solid stands being hired in one month.
During March 2011 they were employed by 8 different companies to build their Rock Solid stand. Shows visited included Ecobuild, Data Centre Expo, Retail Business Technology, International Food Exhibition, TFM&A, Publishing Expo, HOSDB & The Natural Stone Show.
Rock Solid Promotions specialise in Exhibition Stand Hire and now dominate the market for exhibition stand hire in the UK having increased their turnover during the last tax year by 85%.
Rock Solid promotions are the only company in the UK to offer the Rock Solid exhibition stand hire product in the UK having developed the Rock Solid stand in house now offers only this product to exhibitors looking for a cost effective alternative to the conventional pop up or custom built stand.
Steve Slough, MD of Rock Solid Promotions said “Our Rock Solid exhibition stand has some unique benefits that are appreciated by exhibitors who are looking to save some money but increase their presence. Certain elements of the design have been legally protected as they have been developed by our structural engineers and this stand is now all we do. All we want to do is to offer people a viable alternative to the usual stands that haven’t changed much in 20 years. These are challenging times and every company needs to adapt or die. Exhibitors just aren’t willing to spend the same as they did a few years ago so we developed the Rock Solid stand specifically 3 years ago for these harsh economic times. Ironically we are now one of the few companies showing a real growth in turnover and are the leader in the exhibition stand hire sector”
Rock Solid publish their prices on their website – www.ukexhibitionstands.co.uk as they feel that it’s much easier for exhibitors to plan their budgets if they know how much they are going to have to spend. They a charge £230 per square metre plus vat.
Prices start from £2,760 plus vat including installation, graphics, furniture, lights, raised floor, carpet, reception counter, literatures rack and all the exhibitor manual paperwork is completed by one of their account managers for you. They have been known to add a free plasma screen to the package.
For exhibitors with larger stands they have capped their costs at £5,500 plus vat.
During March 2011 they were employed by 8 different companies to build their Rock Solid stand. Shows visited included Ecobuild, Data Centre Expo, Retail Business Technology, International Food Exhibition, TFM&A, Publishing Expo, HOSDB & The Natural Stone Show.
Rock Solid Promotions specialise in Exhibition Stand Hire and now dominate the market for exhibition stand hire in the UK having increased their turnover during the last tax year by 85%.
Rock Solid promotions are the only company in the UK to offer the Rock Solid exhibition stand hire product in the UK having developed the Rock Solid stand in house now offers only this product to exhibitors looking for a cost effective alternative to the conventional pop up or custom built stand.
Steve Slough, MD of Rock Solid Promotions said “Our Rock Solid exhibition stand has some unique benefits that are appreciated by exhibitors who are looking to save some money but increase their presence. Certain elements of the design have been legally protected as they have been developed by our structural engineers and this stand is now all we do. All we want to do is to offer people a viable alternative to the usual stands that haven’t changed much in 20 years. These are challenging times and every company needs to adapt or die. Exhibitors just aren’t willing to spend the same as they did a few years ago so we developed the Rock Solid stand specifically 3 years ago for these harsh economic times. Ironically we are now one of the few companies showing a real growth in turnover and are the leader in the exhibition stand hire sector”
Rock Solid publish their prices on their website – www.ukexhibitionstands.co.uk as they feel that it’s much easier for exhibitors to plan their budgets if they know how much they are going to have to spend. They a charge £230 per square metre plus vat.
Prices start from £2,760 plus vat including installation, graphics, furniture, lights, raised floor, carpet, reception counter, literatures rack and all the exhibitor manual paperwork is completed by one of their account managers for you. They have been known to add a free plasma screen to the package.
For exhibitors with larger stands they have capped their costs at £5,500 plus vat.
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